Kite logo has three colors. It's always either blue, black or white. It must be legible and maintain the integrity of its form.
When placing the logo on top of an image, always use the white logo version. For images with a light background, a 10-20% black tint or the Kite blue color with an opacity of 70-80% can be applied to the entire image in order to maintain the legibility of the white logo.
The Kite color palette is centered around a set of neutral hues and accented by a vibrant, glowing gradient.The purporseful use of color brings attention to actionable UI elements, while the neutral backgrounds ensure maximum content eligibility.
Our typeface is bold and simple. The typeface that has been paired with the logo is Proxima Nova and Gotham has been used for the website content. For social media templates, both Proxima Nova and Gotham can be used.