Kite Blue on white background
Black logo on white background
White logo on Blue background
Kite logo has three colors. It's always either blue, black or white. It must be legible and maintain the integrity of its form.
When placing the logo on top of an image, always use the white logo version. For images with a light background, a 10-20% black tint or the Kite blue color with an opacity of 70-80% can be applied to the entire image in order to maintain the legibility of the white logo.
Do not apply a gradient to the icon or wordmark
Do not rotate the logo
Do not change the colour or tone outside of the Kite Blue
Do not resolve the logo in two different colours
Do not distort or wrap the logo in any way
Do not use the wordmark without the icon
Do not turn the logo into outline
Do not change the typeface nor recreate or manipulate the watermark and the icon
Do not use drop shadow on the logo
Do not use kerning/spacing on the logo
Do not use a mask for imagery or graphics
The Kite color palette is centered around a set of neutral hues and accented by a vibrant, glowing gradient.The purporseful use of color brings attention to actionable UI elements, while the neutral backgrounds ensure maximum content eligibility.
Our typeface is bold and simple. The typeface that has been paired with the logo is Proxima Nova and Gotham has been used for the website content. For social media templates, both Proxima Nova and Gotham can be used.